Thursday, September 29, 2011

Free Printing and Paper
Where to find it



I often run into people who say "I can't afford to do a mailer" or "I can't afford to print those flyers".

Good news!!! There are EASY solutions to this!

Depending on what your need is, you can find FREE (or discounted) paper and FREE (or discounted) printing.

1. Find a company with a similar cause/need. Say you are in the Real Estate business and you want to print flyers to "farm" an area, passing them out to neighbors. You may partner with a mortgage company, title company, lawn care service, maid service or even a pizza company who is interested in printing on the opposite side of the flyer or just split the cost. You could do this for ANY company. Think outside the box.

2. Split it up. Depending on what you want to print, companies are usually willing to donate paper if there is a cause involved. We needed 5 reams of paper to print 1,250 flyers for a charity drive our company was doing. Instead of buying the paper and printing ourselves, we got 5 companies do donate 1 ream of paper each and 3 companies to split up the printing. We offered to put their logo on the flyer as a thank you and for publicity.

3. Find a cause. Your marketing idea could have a twist for a cause. Meaning, you could partner with a non-profit. You will be promoting their cause and people are usually willing to donate for a write-off or a cause. One year, I got 5 reams of colored paper donated to our non-profit from a local office supply company.

4. Back side sneaker. Call your local printer and let them know you are looking to partner up with someone for advertising. They may have some clients who would let you have the back side of their publication for a minimal cost. OR just be on the lookout for marketing pieces that could easily be double sided and give them a call.

5. Bulk discounts. Printers offer discounted rates for bulk orders. Collect orders from your fellow associates to print in bulk rather than printing a small order by yourself.

6. Bulk postage. Many mail places offer bulk postage discount rates. All you have to do is send them your contact list in an excel spreadsheet so they can sort the list by postal code and they print your labels right on your mailer! For us, it is less than a price of a stamp to fold, tab and send our newsletters with the bulk rate.

Oh and please remember to use re-cycled paper when possible and also to support your local post office.

Happy mailing!

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