125 Coffees

125 Coffees
(or tea) Instead of $1,000


Our President Pete Lansing and I had breakfast a few months ago. We were chatting about marketing and got to talking about relationship marketing instead of advertising marketing. The two are very different.

"We don't spend money on print advertising," I tell him, "we are focused on the relationship."

He then went on to tell me about a Loan Originator who came to him wanting to spend thousands of dollars on this print advertising campaign that he "hoped" would bring in the business.

Pete went on to ask him a few questions, probably like "who is your target demographic" and "why will this work" and such. After a few minutes Pete asked him if he would rather have thousands of dollars for this one marketing campaign or take 125 people out for a lunch or coffee.

The point was it is the relationship that makes the bigger difference and it costs LESS money. Your A clients are the ones you have a relationship with so go hang out with those people. It is more fun anyway.

You could have 125 coffee appointments for under $8 each.
That is about 10 per month = $80 per month
That is about 3 per week = $24 per week

Depending on how your paid, if you get 10 deals per year how much would you make?
What if you got 25 deals from it?
What if you got 50 deals?

Don't get me wrong, print advertising can and does work (I have a lot of AMAZING friends in the industry) but think about what you are trying to accomplish and ask yourself, "how about a coffee instead?"