FREE LUNCH!
An important concept.


We are attracted to the word FREE.

Think about how you feel when you hear the following phrases:

Buy one get one free.
Free shipping.
Free sample.
Free trial.
Free consultation.
Free gift.
Free lunch.


Some of these phrases excite you because you are getting something of VALUE and some of these phrases excite you because you don't feel a need to COMMIT to anything before you figure out if it will work for you or not.

Think about what you could offer for FREE. Could you offer ideas? Could you offer a FREE CMA? Could you give away something for FREE? You may already do it, people just don't know it.

So here is my FREE idea - let people have something for FREE.