Works Every Time
I recently received an email from the Colorado Association of REALTORS inviting me to bring a friend to convention.
When I opened the email up, my heart was immediately softened by the kitten and puppy featured on the invite.
HOW CUTE! I immediately read the entire email. (secretly searching to see if there were going to be kittens and puppies at the Real Estate Convention)
The bottom line is this image warmed me up to their message. Graphics and photos convey a powerful message. Let's face it, baby animals are easy on the eyes and warm on the heart.
Think about using "The Kitten Factor" on a marketing piece in the near future and measure the response.
p.s. can I have a kitten at work?
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